PELNYC
       
     
a ma Maniére
       
     
Archery Design Group
       
     
Social Status
       
     
Delancey New York
       
     
Edifice
       
     
Face the Pain
       
     
Guilty Pleasure Bakery
       
     
Just Paint
       
     
Loud on Deck
       
     
Merse & Company
       
     
Natural Selection
       
     
NVUS
       
     
Godwin
       
     
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Vanguard Group
       
     
The Fuzz Band
       
     
The Social Club
       
     
PELNYC
       
     
PS330
       
     
ENYSE
       
     
Castlebury
       
     
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VMF PRO
       
     
GREEN LIT PRO
       
     
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CHICKEN BOY
       
     
BLOCK WORK
       
     
ASU
       
     
Mr. Flawless
       
     
KROWNE
       
     
Godwin (conceptual)
       
     
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Azzure Denim
       
     
PELNYC
       
     
PELNYC

This was my first logo.  It is very personal and took me some time to design.  I chose the ox skull because I was born in the year of the ox via the Chinese zodiac.  I put the arrow to represent my western zodiac which is Sagittarius, I also built the horns of the ox to look like a recurve bow.  The sewing needle with the string that forms the heart is supposed to represent my love for fashion and what I do.  My name is also in it via the "P" on the center of the skull, if you turn the logo to counter clockwise you will see the "E" in the teeth.  The letter "L" is script and at the tail of the heart.

a ma Maniére
       
     
a ma Maniére

This was the corp id for a chain of high end boutique stores that are launching in the south east starting in Atlanta.  The client just wanted a simple font that had some had slight hand-style to it.

Archery Design Group
       
     
Archery Design Group

I was tasked to come up the idea of coming up with the corporate idea for a company that got its name because the principles were all Sagittarius'.   I came up with playing of the story of 'William Tell" and coupling it with the idea of always hitting ones mark.

Social Status
       
     
Social Status
Delancey New York
       
     
Delancey New York
Edifice
       
     
Edifice
Face the Pain
       
     
Face the Pain
Guilty Pleasure Bakery
       
     
Guilty Pleasure Bakery
Just Paint
       
     
Just Paint
Loud on Deck
       
     
Loud on Deck
Merse & Company
       
     
Merse & Company
Natural Selection
       
     
Natural Selection
NVUS
       
     
NVUS
Godwin
       
     
Godwin
•••• logos by pel master sheet-15.jpg
       
     
Vanguard Group
       
     
Vanguard Group
The Fuzz Band
       
     
The Fuzz Band
The Social Club
       
     
The Social Club
PELNYC
       
     
PELNYC
PS330
       
     
PS330
ENYSE
       
     
ENYSE
Castlebury
       
     
Castlebury
•••• logos by pel master sheet-23.jpg
       
     
•••• logos by pel master sheet-24.jpg
       
     
•••• logos by pel master sheet-25.jpg
       
     
•••• logos by pel master sheet-26.jpg
       
     
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VMF PRO
       
     
VMF PRO

I was called upon by a video production company to design there logo.  They really have a strong edit team and I used that as a catalyst for my idea.  I thought about how scenes transition and whip away.

GREEN LIT PRO
       
     
GREEN LIT PRO

This client is a video production company.  When tasked with this project I let the name do all the work.  I felt like it was self explanatory.

•••• logos by pel master sheet-30.jpg
       
     
CHICKEN BOY
       
     
CHICKEN BOY

This was a quick mock up for my cousin that wanted to do clothing line.  I thought it was super funny.

BLOCK WORK
       
     
BLOCK WORK

I was tasked to make a logo to look like a masonry company.

ASU
       
     
ASU

The client wanted something that was very patriotic and correlated the idea of sewing.

Mr. Flawless
       
     
Mr. Flawless

Conceptual logo for the NYC jeweler Mr. Flawless.  I am not sure that he even saw these as someone else was the go between.  I actually like option 2 that represents the table of a diamond.

KROWNE
       
     
KROWNE

This logo was supposed to incorporate the idea of going from the ground to the crown.  Hence the use of the bones and the stylized crown.

Godwin (conceptual)
       
     
Godwin (conceptual)

This was a conceptual graphic that I did to relaunch my brand Godwin.  The initial creative brief was to put a number "1" into the negative space of the letter "G".  The number "1" started to look like a bird so i added a dot for the eye.  I really like the logo but I didn't feel it messed well with the brand ethos.

•••• logos by pel master sheet-37.jpg
       
     
Azzure Denim
       
     
Azzure Denim

When I used to work for the company all I did was set the type that we used into the iconic blue square (which was the logo at the time) in order to give some depth to the logo past it just being a blue square.