PELNYC
PELNYC

This was my first logo.  It is very personal and took me some time to design.  I chose the ox skull because I was born in the year of the ox via the Chinese zodiac.  I put the arrow to represent my western zodiac which is Sagittarius, I also built the horns of the ox to look like a recurve bow.  The sewing needle with the string that forms the heart is supposed to represent my love for fashion and what I do.  My name is also in it via the "P" on the center of the skull, if you turn the logo to counter clockwise you will see the "E" in the teeth.  The letter "L" is script and at the tail of the heart.

a ma Maniére
a ma Maniére

This was the corp id for a chain of high end boutique stores that are launching in the south east starting in Atlanta.  The client just wanted a simple font that had some had slight hand-style to it.

Archery Design Group
Archery Design Group

I was tasked to come up the idea of coming up with the corporate idea for a company that got its name because the principles were all Sagittarius'.   I came up with playing of the story of 'William Tell" and coupling it with the idea of always hitting ones mark.

Social Status
Social Status
Delancey New York
Delancey New York
Edifice
Edifice
Face the Pain
Face the Pain
Guilty Pleasure Bakery
Guilty Pleasure Bakery
Just Paint
Just Paint
Loud on Deck
Loud on Deck
Merse & Company
Merse & Company
Natural Selection
Natural Selection
NVUS
NVUS
Godwin
Godwin
•••• logos by pel master sheet-15.jpg
Vanguard Group
Vanguard Group
The Fuzz Band
The Fuzz Band
The Social Club
The Social Club
PELNYC
PELNYC
PS330
PS330
ENYSE
ENYSE
Castlebury
Castlebury
•••• logos by pel master sheet-23.jpg
•••• logos by pel master sheet-24.jpg
•••• logos by pel master sheet-25.jpg
•••• logos by pel master sheet-26.jpg
•••• logos by pel master sheet-27.jpg
VMF PRO
VMF PRO

I was called upon by a video production company to design there logo.  They really have a strong edit team and I used that as a catalyst for my idea.  I thought about how scenes transition and whip away.

GREEN LIT PRO
GREEN LIT PRO

This client is a video production company.  When tasked with this project I let the name do all the work.  I felt like it was self explanatory.

•••• logos by pel master sheet-30.jpg
CHICKEN BOY
CHICKEN BOY

This was a quick mock up for my cousin that wanted to do clothing line.  I thought it was super funny.

BLOCK WORK
BLOCK WORK

I was tasked to make a logo to look like a masonry company.

ASU
ASU

The client wanted something that was very patriotic and correlated the idea of sewing.

Mr. Flawless
Mr. Flawless

Conceptual logo for the NYC jeweler Mr. Flawless.  I am not sure that he even saw these as someone else was the go between.  I actually like option 2 that represents the table of a diamond.

KROWNE
KROWNE

This logo was supposed to incorporate the idea of going from the ground to the crown.  Hence the use of the bones and the stylized crown.

Godwin (conceptual)
Godwin (conceptual)

This was a conceptual graphic that I did to relaunch my brand Godwin.  The initial creative brief was to put a number "1" into the negative space of the letter "G".  The number "1" started to look like a bird so i added a dot for the eye.  I really like the logo but I didn't feel it messed well with the brand ethos.

•••• logos by pel master sheet-37.jpg
Azzure Denim
Azzure Denim

When I used to work for the company all I did was set the type that we used into the iconic blue square (which was the logo at the time) in order to give some depth to the logo past it just being a blue square.

PELNYC
a ma Maniére
Archery Design Group
Social Status
Delancey New York
Edifice
Face the Pain
Guilty Pleasure Bakery
Just Paint
Loud on Deck
Merse & Company
Natural Selection
NVUS
Godwin
•••• logos by pel master sheet-15.jpg
Vanguard Group
The Fuzz Band
The Social Club
PELNYC
PS330
ENYSE
Castlebury
•••• logos by pel master sheet-23.jpg
•••• logos by pel master sheet-24.jpg
•••• logos by pel master sheet-25.jpg
•••• logos by pel master sheet-26.jpg
•••• logos by pel master sheet-27.jpg
VMF PRO
GREEN LIT PRO
•••• logos by pel master sheet-30.jpg
CHICKEN BOY
BLOCK WORK
ASU
Mr. Flawless
KROWNE
Godwin (conceptual)
•••• logos by pel master sheet-37.jpg
Azzure Denim
PELNYC

This was my first logo.  It is very personal and took me some time to design.  I chose the ox skull because I was born in the year of the ox via the Chinese zodiac.  I put the arrow to represent my western zodiac which is Sagittarius, I also built the horns of the ox to look like a recurve bow.  The sewing needle with the string that forms the heart is supposed to represent my love for fashion and what I do.  My name is also in it via the "P" on the center of the skull, if you turn the logo to counter clockwise you will see the "E" in the teeth.  The letter "L" is script and at the tail of the heart.

a ma Maniére

This was the corp id for a chain of high end boutique stores that are launching in the south east starting in Atlanta.  The client just wanted a simple font that had some had slight hand-style to it.

Archery Design Group

I was tasked to come up the idea of coming up with the corporate idea for a company that got its name because the principles were all Sagittarius'.   I came up with playing of the story of 'William Tell" and coupling it with the idea of always hitting ones mark.

Social Status
Delancey New York
Edifice
Face the Pain
Guilty Pleasure Bakery
Just Paint
Loud on Deck
Merse & Company
Natural Selection
NVUS
Godwin
Vanguard Group
The Fuzz Band
The Social Club
PELNYC
PS330
ENYSE
Castlebury
VMF PRO

I was called upon by a video production company to design there logo.  They really have a strong edit team and I used that as a catalyst for my idea.  I thought about how scenes transition and whip away.

GREEN LIT PRO

This client is a video production company.  When tasked with this project I let the name do all the work.  I felt like it was self explanatory.

CHICKEN BOY

This was a quick mock up for my cousin that wanted to do clothing line.  I thought it was super funny.

BLOCK WORK

I was tasked to make a logo to look like a masonry company.

ASU

The client wanted something that was very patriotic and correlated the idea of sewing.

Mr. Flawless

Conceptual logo for the NYC jeweler Mr. Flawless.  I am not sure that he even saw these as someone else was the go between.  I actually like option 2 that represents the table of a diamond.

KROWNE

This logo was supposed to incorporate the idea of going from the ground to the crown.  Hence the use of the bones and the stylized crown.

Godwin (conceptual)

This was a conceptual graphic that I did to relaunch my brand Godwin.  The initial creative brief was to put a number "1" into the negative space of the letter "G".  The number "1" started to look like a bird so i added a dot for the eye.  I really like the logo but I didn't feel it messed well with the brand ethos.

Azzure Denim

When I used to work for the company all I did was set the type that we used into the iconic blue square (which was the logo at the time) in order to give some depth to the logo past it just being a blue square.

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