A. Name development 

B. Brand identity and character 

C. Icon evaluation/ execution 

D. Target demographic 

E. Brand continuity in licensing 

F. Brand marketing and cross promotions 

G. Design based marketing strategy 

     1) Commercial practices 

     2) Grassroots promotion

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A. Style and color forecasting 

B. Collection breakdown (basics v.s. fashion) 

C. Capsule groups 

D. Regional forecasting 

E. S.M.U. programs 

F. Delivery cohesion through color/ fabric 

G. Sales infused brand integrity 

H. Sales presentation 

     1) Line sheets 

     2) Workbooks 

     3) Additional sales tools 

I. Post season analysis 


A. Passionate Direction 

B. Promote team involvement 

C. Seek and develop team members individual strengths

D. Efficient task delegation 

E. Stringent time management, workflow and deadlines 

F. Follow up (checks and balances) 

G. Team member review 

H. Team member recruitment, retention and termination


A. Current and upcoming themes development 

B. Color trends 

C. Graphic direction 


A. Boards and Riggs 

B. Fashion illustration 

C. CADs 

D. Color Palettes/ Pantone selection


A. Specialized point system

B. Construction details 

C. Graphic placement 

D Fittings 


A. Design composition and execution 

B. Custom embellishments 

C. Various print applications 

D. Trending techniques 

E. Technical factory ready layout 

F. Repeat print patterns and stet up 

G. P.O.P. 


A. Main label 

B. Care and content label 

C. Hangtag 

D. Zipper tape and alternative taping 

E. Buttons, rivets, shanks 

F. Back patches


A. Factory relationships/ communications 

B. Sourcing 

C. Maintaining commercially sellable items 

D. MOQ design

E. Advanced technique development 


A. Design 

B. Laundering/ finishing techniques 

C. Construction 

D. Hardware design 

E. Textile comprehension