FILA x FRANK COOKE x Pepsi Project Cobalt

The sneaker was created with Fila for Project Cobalt, a collective that accelerates the activities of creatives in film, fashion, and technology. Project Cobalt wanted to recognize individuals who were instrumental in the sneaker culture in their region but often unrecognized. They paired up with Fila to spotlight these individuals efforts in the form of a sneaker. 

 

With Frank Cooke as the subject, Pel was tasked with taking elements of his life at the time and concepts of sneaker culture and creating a tattooed sneaker that encapsulated a piece of streetwear and sneaker culture.